Words that evoke emotions. Writing that combines art, science, and commerce.

Writing started as a side job after I graduated with my master’s degree (WO Ma) in economics and mathematics in 2013. After moving to Amsterdam in 2016, I learnt a new language and behavioural science techniques. I am an aspiring user experience writer. 

Curiosity carries me forward and perseverance is my superpower.  

My writing spectrum includes landing pages, digital ads, newsletters, website content, social media content, blogging, coffee table books, newspaper editorials, and research papers addressed to the Government of India. I have worked on election campaigns of important ministers of Indian politics (content creation for their official social media pages), for international automobile brands like BMW, Harley Davidson and Volkswagen (product launches and social media strategy), and for The Heineken Group co-owned Kingfisher beer (live Twitter coverage of their annual event). I write reviews, travelogues, microcopy mockups and about things that inspire me on my personal LinkedIn and Instagram accounts.

As a professional, I wear 3 hats:

1. Writing

2. A/B testing and data analysis

3. Behavioral science enthusiast

You will find an insight into these 3 areas of my work in my resume and the case studies section here in my portfolio.